It started with Cellarforce
In 2004, Cellarforce introduced the concept of outsourced relationship marketing to the wine industry revolutionising the way that wineries connected and sold to their customers. 9 year’s on and widely regarded as the experts and leaders in our field, 2013 sees Cellarforce join forces with another industry leader and authority in Langton’s.
Introducing Langton’s Winery Direct
Langton’s Winery Direct are relationship marketing specialists offering a unique and bespoke service enabling wineries to establish and benefit from a direct to consumer sales channel.
Effectiveness, Reliability & Experience
Our model harnesses the goodwill between wineries and their customers, using it to generate a relationship that embraces selling. We are the experts in our field, bringing the spirit of innovation to every campaign; we immerse ourselves in the winery’s identity and ‘feel’. As far as the customer is concerned the relationship is with you – the winery- not with a third party.
‘Our goal is to partner with premium wine brands to leverage the significant sales potential residing in their winery cellar doors’
Sam Willard, Head of Langton’s Winery Direct
We pride ourselves on the authenticity of our relationships with our winery partners and their customers. Langton’s Winery Direct has a proven and impeccable track record for data confidentiality, successfully managing the member databases of many of Australia and New Zealand’s leading wineries. This confidentiality is contractually underpinned and securely managed.
Proven Track Record
- Partners with Australia and New Zealand’s leading and premium wine brands
- 1/2 million customers contacted per annum
- Over 120,000 cases of wine sold per annum for partners
- Increased wine sales – 5 to 15 times more effective compared with other more passive communication channels
- Industry leading sales conversion rates
"Langton's Winery Direct is a highly professional organisation.
The team displays an acute awareness of the customers' needs, resulting in effective and rewarding communication.
The detail that goes into this apparently seamless execution ensures a high level of success while maintaining or building reputation.
Those clients most concerned about integrity should find their considered approach reassuring."
Contact us now to find out about a no risk trial today